This last week I was asked by one of my clients how they can prospect better.
It does not matter what it is you sell, whether it is a service, or a product.
Prospecting is the lifeblood of any sales organisation.
Would you like to know a system that allows you to stand out from all the salespeople in your market, and position you as the expert in your field?
Credibility is a big factor in sales.
Whether you are a rookie or a veteran, your clients want to see if you have creditability.
They judge you and what you offer, every day.
If you can somehow market yourself as the “go to” person, the one person they think of when they think of sales in your category, you are 90% ahead of every other salesperson in your market. There is case study after case study, where businesses (you are a business) shift from hunting the “prey” to positioning the client to understand your expertise.
One way of doing that is to create a Bio.
How to Create a Bio
Here are 4 simple steps to get started with your bio:
- Write a brief story about yourself. In 25 -30 words, describe yourself professionally. Highlight your qualifications and experience, including any skills you may have that are transferrable from other sectors of your industry.
- Note your business, professional and/or other achievements. You may have achieved some success in sport, been awarded an MBA or raised a family. Show the client that you are a three-dimensional human being, not just a marketing machine.
- Add a photo of yourself. These days, your mobile phone can take good pictures—or just get a friend or colleague to take one. I personally prefer a good black and white photo, as I think it looks just a little more professional than a colour print.
- Describe what you have to offer. Do you have a positioning statement that will instantly tell the client who you are? I have a real-estate friend whose positioning statement is, ‘Dedicated to Superior Customer Service’.
Try these, Good selling for 2022, and please feel free to share.
PLUS: Whenever you’re ready…
Here are 3 ways I can help you make more sales in your business – whether you businesses is big or small.
1. Try the new 7 Days to Sales Success Framework.
Make More Sales in 7 days. The framework of everything you need to get started in making more sales in your business. The Sales Success Framework is based on a simple 7 day challenge. Click here to find out how you can grow your business by making more sales.
2. Join our Private Facebook Group – The Salesmindset Inner Circle. Get all the latest up to date sales ideas.
Every week we do Facebook Live updates on all things sales. Tips, ideas, free coaching, and much more. Join me by clicking here.
3. Work with me One-on-One.
If you’re a business owner, small or large or in the professional services you might just be a few strategies, tactics and tools away from doubling your lead flow, revenue and impact. Jump on a FREE 15 minute Brainstorm call with me by clicking here.