How to Succeed in Direct Media Sales

Working in media is a tough job, one of the toughest in sales.

The competition is fierce and it gets tougher every year.

It does not have to be that way... There's a solution! With the help of this book, media sales expert Mike Brunel will show you how to become an exceptional media salesperson. You'll learn:

• How to launch your media career and be writing sales orders in less than seven days,
• The nine mistakes rookies make and what the professionals do differently,
• How to build a $1 million client list by knowing the five types of client lists,
• The art of building repeat business, the difference between types of advertising, three ways to stand out from your colleagues and a secret they'll never know,
• How to create free information that'll be valued by your clients,
• The secret to making effective presentations that clinch the sale.
• And Much More

In this book Mike Brunel debunks some of the myths about selling direct media and provides practical tools you can use straightaway to build your sales career no matter what media you're in, radio, TV, newspaper, out-of-home magazines, digital.