“Spice Up Presentations: No Logo Overload Needed!”

by Mike Brunel | Aug 21, 2023 | Sales

When delivering impactful presentations directly to clients, employing the right strategies can make all the difference.

Here are seven practical insights to help you elevate your presentation game and leave a lasting impression:

“Engaging Presentation Strategies: Humor, Personalisation, and Impactful Delivery”

1. Personalisation Matters: Tailor Each Presentation to Your Client
   • Avoid the common mistake of saturating your presentation with your business’s logo.
   • Instead, demonstrate your client-centric approach by prominently featuring their logo on every page.
   • Shift the focus from showcasing your company to addressing the client’s interests and needs. Reserve your logo and information space at the back, not dominating the forefront.
2. Thorough Research is Key
   • Invest time and resources in understanding your client’s problems, opportunities, and industry trends.
   • Demonstrating your knowledge about their business will establish trust and credibility.
3. Embrace Creativity: Make It Memorable
   • Set your presentation apart by incorporating creative elements. For instance, include a snapshot of your client’s premises on the cover using easily accessible tools like digital cameras and colour printers.
4. Precision in Problem-Solving
   • Always offer solutions to the problems you or your client have identified.
   • Move away from the mundane and tailored approach. Invest effort into developing a presentation that reflects your commitment and pride.
5. Go the Extra Mile: Avoid Mediocrity
   • Avoid presenting with a lacklustre approach. Instead, a compelling presentation that respects your client’s time and attention.
6. Rehearse to Perfection
   • Rigorous practice is crucial. Thoroughly rehearse each element of your presentation, as this level of preparation will enhance your credibility and professionalism during the delivery.
7. Diverse Presentation Techniques
   • Cater to different learning styles by incorporating a mix of content, group activities, and visuals.
   • Engage your audience’s senses for a more immersive experience.

Explore our FREE Guide to learn how to captivate your audience. Discover our Pitch Perfect product that combines humour, personalization, and thorough research for a lasting impact.

Mike (Presentation) Brunel

“Cracking the Client Code: How to Woo Wallets Without Selling Your Soul”

by Mike Brunel | Aug 14, 2023 | Sales

“When your client’s pockets are tight, most people think that cheap is the way to go.

Most businesses fail (in good times or bad) because they lack a plan that gets their product and marketing message in front of their clients. They often think that selling their products soul is the answer.

The truth is that money does move around, and it goes to where the desires and needs your clients have.

Tapping into that in good times and bad is a skill, but it is not difficult.

By way of example, besides coaching sales and selling media, I support my partner by having invested in her retail and importing business for the last 30 years.

Retail is tough, not as tough as selling advertising, but still tough.

Selling Dreams, Not Just Goods: Mastering the Art of Understanding Desires

What sets her apart is her buying talent and communicating with her audience on a consistent basis about what she sells. She sells to their desires and needs.

She has cracked the code.

She knows that her clients do have money; it’s just making sure the offers are good.

One skill she has is picking vintage Indian furniture for her local market.

Unveiling the Myth of Cheap: Navigating Tight Pockets with Finesse

She travels to India twice a year, fills containers, ships them to New Zealand, photographs every piece, and within days of the shipment arriving, they are on offer in-store and on her website. Her clients are waiting for them.

Why? Because she understands their needs. There are certain things that humans want besides shelter and food. In her case, it’s beautiful one-off pieces chosen by her for a home.

If we understand human needs, we get to know desires. Desires are what drive sales, and relationships.

She does not get caught up in inflation; she knows her clients well enough to offer the right product at the right time.

Here is one piece of information about needs that I discovered, and it’s a part of my Sales Mindset Blueprint. I discovered it watching Tony Robbins; I took what he believed was the secret to human needs and adapted it to sales.

You can use it in retail, selling media, selling SAS, or anything.

Would you like a copy of the workbook?

Just answer with a ‘Yes, please,’ and I will send you a copy for FREE.

Dedicated to helping you make more sales.

Mike

No Framework – No Sale.

by Mike Brunel | Jul 24, 2023 | Sales

The Power of Sales Frameworks

What is a Framework?- In sales, the simplest way to think of a framework is as a friend – someone that keeps you on track. A sales framework helps to provide you with a support system. Here are a couple of advantages.

Advantages of Implementing a Sales Framework

Saves Time- Any sales organisation is constantly looking at saving time. It’s one of the core reasons they are always looking to measure and monitor.

From tracking activity to presenting a product or service in a way that helps and assists the salesperson make more sales.

Frameworks help you supercharge your sales efforts.  When I owned NRS Media, we were absolutely obsessed with frameworks and processes. By choosing a suitable framework, we could focus our sales team on making sure that our processes were followed.

Protects IP

Some of our frameworks were unique to us; our “way of doing things” far outweighed our competition. In fact, we were “alone on the beach” for years before the competition caught on to us and then stole or copied some of our ideas.

People

People do play a big part in executing the frameworks. We had amazing people at NRS Media, always striving to make our system better, leaner, and more efficient. Testing, testing, testing.

Using frameworks allows you to test and improve. Never forget that your customer drives all your decision-making. When you adjust your framework, you can be confident that it’s following the core principles of what you do.

The Types of Sales Frameworks.

Here are a couple:

1. Qualification:

Always figure out if your client is a fit or not. You should have a simple qualification framework to know if your client is warm, cold, or hot…

2. Presentation Framework

Do you have a structured approach to presenting your product or service?

Enhancing Sales Performance through Structured Presentations.

Do you know the format of a presentation? What your client’s learning styles are?

Here at Mikebrunel.com, we use the 4 mat presentation style.

If you want to download our free workbook, here is a link.

So, there you have it – frameworks drive the sale.

They keep you on track, just like a good friend.

Mike (framework) Brunel

PLUS: WHENEVER YOU’RE READY…Here are 4 ways I can help you make more sales in your business – whether your business is big or small.

1. Want to become a Sales Mindset Blueprint Member? You get access to an exclusive coaching session with me and full access to my sales programme every month. Get the deets here.

2. Try the new ‘7 Days to Sales Success’ framework. Make more sales in 7 days—the framework of everything you need to start making more sales in your business. The Sales Success Framework is based on a simple 7-day challenge. Click here to learn how to grow your business by making more sales.

3. Join our private Facebook group – The Sales Mindset Inner Circle. Get all the latest up-to-date sales ideas. Every week we do Facebook Live updates on all things sales. Tips, ideas, free coaching, and much more. Join me by clicking here

4. Could you work with me one-on-one? If you’re a small or large business owner or in professional services, you might have a few strategies, tactics and tools away from doubling your lead flow, revenue and impact. Please jump on a FREE 30-minute brainstorming call with me by clicking here.

The Secret to A Present Sale and A Future Sale.

by Mike Brunel | Jul 17, 2023 | Sales

Present Sales vs. Future Sales: Unlocking the Power of Long-Term Success

 In the fast-paced world of sales, it’s easy to get caught up in pursuing immediate results.

Many salespeople tend to focus solely on present sales, overlooking the tremendous potential of future sales.

In this week’s blog, we’ll delve into the difference between the two and shed light on the importance of adopting a forward-thinking mindset for sustained success.

Present Sales:

Capturing Opportunities Today:

Present sales refer to the immediate outcomes of selling a product or service. As a salesperson, your daily focus revolves around closing deals and generating revenue.

Naturally, this is an integral part of your job. However, it’s essential to recognise that future sales offer a wealth of untapped opportunities.

Future Sales:

Cultivating Relationships for Long-Term Success Future sales encompass the chance to build valuable relationships that may not necessarily result in an immediate sale.

Instead, the focus is on gathering crucial information like names, birthdays, and email addresses that can prove invaluable in fostering connections and nurturing leads over time.

Whether you’re at a conference or interacting with potential clients, cultivating these future opportunities is paramount.

Expanding the Scope:

Going Beyond the Sale Consider the broader perspective of your role as a salesperson.

If you’re a business owner, you wear both hats. Are you training your staff to collect contact details from non-buyers?

Do you possess a mindset that actively seeks to maximise future sales potential each day? By shifting your focus beyond the next hit and embracing a future-oriented mindset, you position yourself for long-term success.

Combining Present and Future Sales:

The Power of Now. Changing your mindset around present and future sales is an ongoing activity, not a distant objective.

We think it’s crucial to recognise that sometimes “later” can be too late.

By proactively balancing your efforts between immediate sales and cultivating future opportunities, you ensure a steady stream of revenue while simultaneously nurturing relationships that will pay dividends in the long run.

Embrace the Sales Mindset Blueprint Community:

 To learn more about developing a present and future mindset, I invite you to join my online Facebook community, The Sales Mindset Blueprint.

By becoming a member, you gain access to a wealth of invaluable resources and insights that will empower you to unlock your full sales potential, and it’s FREE.

So remember, In the competitive world of sales, it’s essential to balance present and future sales.

While immediate results are important (We love the hits), cultivating relationships and capturing future opportunities can lead to sustained success.

By adopting a forward-thinking mindset and leveraging the power of the Sales Mindset Blueprint community, you position yourself for both immediate and long-term achievements. Embrace the potential of future sales, and elevate your sales game to new heights.

Yours in sales,

Mike Brunel

PLUS: WHENEVER YOU’RE READY…Here are 4 ways I can help you make more sales in your business – whether your business is big or small.

1. Want to become a Sales Mindset Blueprint Member? You get access to an exclusive coaching session with me and full access to my sales programme every month. Get the deets here.

2. Try the new ‘7 Days to Sales Success’ framework. Make more sales in 7 days—the framework of everything you need to start making more sales in your business. The Sales Success Framework is based on a simple 7-day challenge. Click here to learn how to grow your business by making more sales.

3. Join our private Facebook group – The Sales Mindset Inner Circle. Get all the latest up-to-date sales ideas. Every week we do Facebook Live updates on all things sales. Tips, ideas, free coaching, and much more. Join me by clicking here

4. Could you work with me one-on-one? If you’re a small or large business owner or in professional services, you might have a few strategies, tactics and tools away from doubling your lead flow, revenue and impact. Please jump on a FREE 30-minute brainstorming call with me by clicking here.