by Mike Brunel | Aug 28, 2023 | Leadership, Sales
“Unconventional Lessons from a Rugby Loss: Humorous Insights and Unexpected Wisdom”
This past weekend, my national sports team suffered a major defeat in a rugby match against their arch-rivals, South Africa.
In fact, it marked the most significant loss the All Blacks (my rugby team) have faced in their century-long history.
Every conceivable mishap unfolded on the field—dropped passes, failed team plays, missed tackles, questionable decisions under pressure—it was akin to witnessing a disastrous train wreck in real-time.
So, what’s the approach when your team experiences such a failure?
I proposed to a few friends the idea of inviting the entire team to watch a horror movie together, a concise 90-minute experience. The stipulations? No mobile phones, no audience beyond themselves.
In this analogy, that horror movie represents the game itself. And they have the distinct privilege of re-watching it.
Anticipating this, the team knows it’s coming. This concept serves as an invaluable lesson for me, compelling me to review my own missed opportunities, lost sales, and neglected contacts.
We all stumble; it’s an inevitable part of our journeys.
For my part, I ensured that I took complete ownership of my team’s errors, offered constructive feedback, and looked ahead.
Sports often mirror life, embodying both victory and defeat.
But I prefer to reinterpret that dichotomy as “winners” and “learners.”
We’re left to ponder—what did we glean from this experience, and how will we apply those lessons in the future?
Wishing you a productive week ahead.
Best regards,
Mike (A Devoted All Blacks Rugby Fan Forever ) Brunel
by Mike Brunel | Aug 21, 2023 | Sales
When delivering impactful presentations directly to clients, employing the right strategies can make all the difference.
Here are seven practical insights to help you elevate your presentation game and leave a lasting impression:
“Engaging Presentation Strategies: Humor, Personalisation, and Impactful Delivery”
- Personalisation Matters: Tailor Each Presentation to Your Client
- Avoid the common mistake of saturating your presentation with your business’s logo.
- Instead, demonstrate your client-centric approach by prominently featuring their logo on every page.
- Shift the focus from showcasing your company to addressing the client’s interests and needs. Reserve your logo and information space at the back, not dominating the forefront.
- Thorough Research is Key
- Invest time and resources in understanding your client’s problems, opportunities, and industry trends.
- Demonstrating your knowledge about their business will establish trust and credibility.
- Embrace Creativity: Make It Memorable
- Set your presentation apart by incorporating creative elements. For instance, include a snapshot of your client’s premises on the cover using easily accessible tools like digital cameras and colour printers.
- Precision in Problem-Solving
- Always offer solutions to the problems you or your client have identified.
- Move away from the mundane and tailored approach. Invest effort into developing a presentation that reflects your commitment and pride.
- Go the Extra Mile: Avoid Mediocrity
- Avoid presenting with a lacklustre approach. Instead, a compelling presentation that respects your client’s time and attention.
- Rehearse to Perfection
- Rigorous practice is crucial. Thoroughly rehearse each element of your presentation, as this level of preparation will enhance your credibility and professionalism during the delivery.
- Diverse Presentation Techniques
- Cater to different learning styles by incorporating a mix of content, group activities, and visuals.
- Engage your audience’s senses for a more immersive experience.
Explore our FREE Guide to learn how to captivate your audience. Discover our Pitch Perfect product that combines humour, personalization, and thorough research for a lasting impact.
Mike (Presentation) Brunel
by Mike Brunel | Aug 14, 2023 | Sales
“When your client’s pockets are tight, most people think that cheap is the way to go.
Most businesses fail (in good times or bad) because they lack a plan that gets their product and marketing message in front of their clients. They often think that selling their products soul is the answer.
The truth is that money does move around, and it goes to where the desires and needs your clients have.
Tapping into that in good times and bad is a skill, but it is not difficult.
By way of example, besides coaching sales and selling media, I support my partner by having invested in her retail and importing business for the last 30 years.
Retail is tough, not as tough as selling advertising, but still tough.
Selling Dreams, Not Just Goods: Mastering the Art of Understanding Desires
What sets her apart is her buying talent and communicating with her audience on a consistent basis about what she sells. She sells to their desires and needs.
She has cracked the code.
She knows that her clients do have money; it’s just making sure the offers are good.
One skill she has is picking vintage Indian furniture for her local market.
Unveiling the Myth of Cheap: Navigating Tight Pockets with Finesse
She travels to India twice a year, fills containers, ships them to New Zealand, photographs every piece, and within days of the shipment arriving, they are on offer in-store and on her website. Her clients are waiting for them.
Why? Because she understands their needs. There are certain things that humans want besides shelter and food. In her case, it’s beautiful one-off pieces chosen by her for a home.
If we understand human needs, we get to know desires. Desires are what drive sales, and relationships.
She does not get caught up in inflation; she knows her clients well enough to offer the right product at the right time.
Here is one piece of information about needs that I discovered, and it’s a part of my Sales Mindset Blueprint. I discovered it watching Tony Robbins; I took what he believed was the secret to human needs and adapted it to sales.
You can use it in retail, selling media, selling SAS, or anything.
Would you like a copy of the workbook?
Just answer with a ‘Yes, please,’ and I will send you a copy for FREE.
Dedicated to helping you make more sales.
Mike
by Mike Brunel | Aug 7, 2023 | Leadership
Welcome to this week’s article where we will explore valuable advice from some influential figures in my business and life. The wisdom shared by Doug Gold, Brian Duffy, Lance Dias, and Robert Kiyosaki—remarkable individuals who have left a profound impact on my life.
Overcoming skepticism: Embracing your beliefs and thinking outside the norm.
Doug Gold, the mastermind behind More FM and a business partner at NRS Media, imparts an essential lesson: the majority of people you encounter may have counter-views to your ideas and ambitions. Even close friends and family might consider your financial endeavours or ventures outside your comfort zone as crazy. However, Doug’s advice is to believe in yourself, trust your instincts, and be flexible in your thinking.
Surrounding yourself with success: The importance of choosing supportive friends and mentors.
Next, we have Brian Duffy, a former sales coach and partner at NRS Media. Brian emphasises that there are real limits and self-imposed limits. He challenges his mentees to envision their “full potential without being constrained by their past. ” As they achieve success, he encourages them to reconsider their circle of friends and surround themselves with like-minded individuals.
The leopard analogy: Recognizing unchangeable traits in individuals.
Lance Dias, the CFO of NRS Media, offers a valuable analogy to consider. He presents the notion that people, much like leopards, rarely change their spots. During executive and board meetings, Lance would bring a soft toy leopard, symbolising the unchangeable nature of certain team members. His advice highlights the importance of recognising when change is required and making informed decisions accordingly.
Power of leverage: Understanding its impact on business growth and success.
Lastly, we turn to Robert Kiyosaki, a renowned author, who challenges us to identify our “4-foot line.” This refers to creating a sales process that generates passive income without constant personal involvement. I experienced this firsthand well before Robert created his Rich Dad Poor Dad series of books.
NRS Media’s success story owes much to Robert’s teachings, particularly the power of leverage demonstrated through “The Ring Toss Game,” which propelled the company to generate a staggering $250 million annually year upon year for our clients.
These valuable life lessons I learnt from trusted partners, executives, and mentors. As you embark on your journey, why not join me on Facebook, where we can explore more insights from these masters together?
With warm regards,
Mike Brunel- the sales expert.
PLUS: WHENEVER YOU’RE READY…Here are 4 ways I can help you make more sales in your business – whether your business is big or small.
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