In my previous post two weeks ago, I covered some personal messages from the book “Only Two Seats Left” www.onlytwoseatsleft.com
I have collected a few more for discussion.
Have a simple written business plan with objectives & goals.
As I have said, any goal-setting I do is always ongoing, but it follows an underlining theme. In the case of John Anderson at Contiki he sets his goals this way.
5 pieces of paper laid out in front of him
First-page overall long-term goal and objectives
Second- personal objectives
Third page- business objectives
Personal and business- for the following year
Income and expenditure for the next two years.
Don’t make your prices the cheapest – offer the best value.
That might be easy for me to say, but if you are in the business of just price only, then you become commoditised, something no one wants in this world of competition.
That tactic only gets you in a scrap with your competition; you are better to dominate that position by being unique and different.
If you are not in that businesses make a promise to yourself that you will walk away from a bad deal once a month. It’s liberating, and they may respect you more and ask you back.
Have fun Selling your stuff.
Mike
PLUS: WHENEVER YOU’RE READY…
Here are 4 ways I can help you make more sales in your business – whether your business is big or small.1. Want to become a Sales Mindset Blueprint Member? Every month you get access to an exclusive coaching session with me as well as full access to my sales programme. Get the deets here.
Try the new ‘7 Days to Sales Success’ framework. Make more sales in 7 days. The framework of everything you need to start making more sales in your business. The Sales Success Framework is based on a simple 7-day challenge. Click here to learn how to grow your business by making more sales.
Join our private Facebook group – The Sales Mindset Inner Circle. Get all the latest up-to-date sales ideas. Every week we do Facebook Live updates on all things sales. Tips, ideas, free coaching, and much more. Join me by clicking here.
Work with me one-on-one.If you’re a business owner, small or large or in professional services, you might have a few strategies, tactics and tools away from doubling your lead flow, revenue and impact. Jump on a FREE 15-minute brainstorming call with me by clicking here.
This is not original, but I thought it might be helpful for all those sales managers who get interruptions every minute of the day.
It’s called “got a minute” meetings, I learned it from Chet Holmes’ book, The Ultimate Sales Machine.I was reminded the other day by a time management coach as we discussed the importance of taking control of your time.
You know those meetings I am talking about.
“Hi Mike, got a minute?”
“Hi Mike, can I see you for a minute?”
“Hi Mike, in a minute, can I see you for a minute?”
Chet thinks there is a simple way around it… here are the steps:
1: You schedule your own time for a meeting… in other words, on your daily calendar you schedule them as appointments.
2: You let your staff know that from “10 am- 11 am today”, I will be doing a “got a minute meeting.”
Post that calendar on your front door, and they can make an appointment anywhere in that hour on that calender.
They are in 10-minute blocks, so you can see six people ONLY in that hour.
They come in with the issue, a possible solution, and they have 10 minutes with you to work through it.
That’s it. You control the time. You might want to run these twice a day or once every other day.
Whatever career you choose in sales, getting help is always good.
Mike Brunel started mikebrunel.com after being a successful entrepreneur and founder of NRS Media. He co-founded NRS Media in Wellington, New Zealand, expanded it into a global powerhouse in media sales and training. He was eventually responsible for opening offices in London, Atlanta, Toronto, Sydney, Capetown, and Bogota. He has hired hundreds of salespeople around the world.
He made a lot of mistakes when it came to hiring his superstars. Check out his How to Hire A Super Salesperson Each and Every time – It’s packed with tips and ideas on how to hire great salespeople. Don’t ever Hire Bad Salespeople Ever Again. Promise!
Down under the under, a term I used to tell my American clients to describe where New Zealand was to Australia.
This time of year is a chance to reflect on the year thus far.
It’s a chance to reflect on what makes this part of the world special.
And why I think that we Kiwis are a clever bunch of people regarding innovation and following our dreams. (Even if I say so myself)
Every year down under the under, most of us get to take a few weeks away to enjoy our summer. I get to go to a family beach house I have been going to for 20 odd years.
Most of my partner’s family have been going to this part of the world much longer, probably three generations.
The beach is a five-minute walk; it’s a daily ritual with two children and Maude, the dog.
Part of the summer holidays is reading; I usually find fiction an easy read about not much.
Kind of takes your minds off things if you can sprinkle that with the odd nonfiction; it gives you some balance.
Those that have read some of my thoughts on goal setting know that I am not big on doing these in the New Year… I tend to set them at different times of the year, so they overlap.
I was looking through some of my posts from years ago, and I came across this one, £25 and a Dream.
I always look at and add some more thoughts to the story around this time of year.
It’s essential, I think, in this day and age when our young folk think that they are the only pioneers of entrepreneurship, that we did have trailblazers paving the way, with as much passion and determination dating back a year or two.
Over the last two years, Covid has taken away our young ones yearning for travel; this story is a good reminder to dust off the travel bug and explore again.
Its author and Contiki founder, John Anderson, blends his autobiography and tales of travel into a great read its New Zealand’s great untold business stories.
A story about a company that started on just £25 pounds and became a worldwide travel company.
For those that do not know about Contiki, it’s a travel company for the 18-35-year-olds.
You can explore Europe and other parts of the world with other young people your age. Many friendships are formed that have lasted years. He says that he thinks the company is responsible for over 5000 marriages.
It impacted so many young people, and these are told in this great read.
There are also some great lessons we could all take note of if we are in sales,
I will explore a few with you with a few revamped posts and lessons I learned from John’s book.
PLUS: WHENEVER YOU’RE READY…
Here are 4 ways I can help you make more sales in your business – whether your business is big or small.1. Want to become a Sales Mindset Blueprint Member? You get access to an exclusive coaching session with me and full access to my sales programme every month. Get the deets here.
Try the new ‘7 Days to Sales Success’ framework. Make more sales in 7 days. The framework of everything you need to start making more sales in your business. The Sales Success Framework is based on a simple 7-day challenge. Click here to find out how you can grow your business by increasing sales.
Join our private Facebook group – The Sales Mindset Inner Circle. Get all the latest up to date sales ideas. Every week we do Facebook Live updates on all things sales. Tips, ideas, free coaching, and much more. Join me by clicking here
Work with me one-on-one. If you’re a small or large business owner or in professional services, you might have a few strategies, tactics and tools away from doubling your lead flow, revenue and impact. Jump on a FREE 15-minute brainstorming call with me by clicking here.
“Prettiness is lent to you by youth; attractiveness is purchased with experience.” ― C.M. Waggoner.
Motivating people to negotiate can be a complex process, but understanding what drives them is essential to building a successful sales strategy. One key factor to consider is attractiveness. In this article, we’ll explore what it means to be attractive in a negotiation and how you can use creativity to attract clients.
Attractiveness, in this context, refers to the ability to make your product or service appealing to potential clients.
It’s about creating a sense of value and desirability that makes clients want to engage with you. To be attractive, you need to understand your client’s needs and pain points and position your product or service as the solution to those issues.
One effective way to attract clients is to build an attraction strategy.
A great example of this is the strategy used by NRS Media* at trade shows. They attached a small sachet of paracetamol pain relief for headaches to a brochure.
The headline read, ‘Look everybody has their share of headaches when it comes to selling a XXX (Our product) if you wanted to hook up with us in suite 645 give us a call and we’ll make an appointment.’
The key to the success of this strategy was the way it was delivered. My team walked around the hotel floors after midnight and put the items, which included the paracetamol and brochure, underneath the door of the attendees who were staying at the conference venue.
This created a sense of surprise and intrigue, which helped to attract clients to our booth.
Another example of an attractive strategy could be offering a free trial or demonstration of your product or service, or providing a valuable resource such as a book or whitepaper.
These strategies help to establish trust and build a relationship with potential clients, making them more likely to engage with your business.
In conclusion, attractiveness is an essential consideration when motivating people to negotiate. By understanding what drives clients and using creative strategies to attract them, you can build a successful sales strategy that not only meets their needs but also exceeds their expectations. Remember to always consider their pain points and position your product or service as the solution.
Whatever career you decide to take in sales, it’s always good to get some help.
*NRS Media since sold.
Mike Brunel started mikebrunel.com after being a successful entrepreneur and founder of NRS Media. He co-founded NRS Media in Wellington, New Zealand, expanded it into a global powerhouse in media sales and training, and was eventually responsible for opening offices in London, Atlanta, Toronto, Sydney, Capetown, and Bogota. He has hired hundreds of salespeople around the world.
He made a lot of mistakes when it came to hiring his superstars. Check out his How to Hire A Super Salesperson Each and Every time – It’s packed with tips and ideas on how to hire great salespeople. Don’t ever Hire Bad Salespeople Ever Again. Promise!
PLUS: WHENEVER YOU’RE READY…
Here are 4 ways I can help you make more sales in your business – whether your business is big or small.1. Want to become a Sales Mindset Blueprint Member? Every month you get access to an exclusive coaching session with me as well as full access to my sales programme. Get the deets here.
Try the new ‘7 Days to Sales Success’ framework. Make more sales in 7 days. The framework of everything you need to get started in making more sales in your business. The Sales Success Framework is based on a simple 7-day challenge. Click here to find out how you can grow your business by making more sales.
Join our private Facebook group – The Sales Mindset Inner Circle. Get all the latest up-to-date sales ideas. Every week we do Facebook Live updates on all things sales. Tips, ideas, free coaching, and much more. Join me by clicking here
Work with me one-on-one. If you’re a business owner, small or large or in professional services you might just be a few strategies, tactics and tools away from doubling your lead flow, revenue and impact. Jump on a FREE 15-minute brainstorming call with me by clicking here.
