One of my mentors years ago said to me, “It’s not what you think that matters, it’s what you think about that matters.”
He believed that you could change your life by just changing your thoughts.
I have learnt over the years, that you can radically change the way you look at things by gaining new knowledge, and new experiences.
Pink Elephant
We are actually thinking all the time. If I asked you not to think about a pink elephant, then guess what you’d immediately think about – a pink elephant.
We think all the time, and this can either stop us from going in the right direction, or it can take us where we need to go.
As a sales coach and business owner, I know that the best way for my clients to be great at selling their product or service, is to learn by doing.
Sure, I can throw a lot of information at you, that is knowledge, but unless you look at selling differently than you do now, I cannot change your thoughts.
What changes thoughts and minds?
Everyone is different, but unless we are prepared to think differently about how we sell for example, then we will do what we have always done.
Your thought process may need to change, that is why I have tools and workbooks in my programmes to help shift your mindset towards being better at selling than you might be now.
This week I have included my Book + 7 Day Sales Challenge PDF + audio programme which is valued for just $5.95 (valued at $228.00)
I encourage you to make this small investment.
Why? I think you will find that when you change the way you look at things…the things you look at will change.
My favourite thing to do is show you what’s working right now. It’s not as good as being a client, but it’s close.
2. Take advantage of a FREE 45-minute consultation
Need some sales support? Make an appointment, and let me take you through the past, present, and future template.
3. Work with me one-on-one
If you are wanting to take your product or service from face-to-face to virtual selling, then I have a product that may be able to help you. You can get started for as little as $250 a month. If you’re interested then email mike@mikebrunel.com and put ‘Virtual Selling’ in the subject line…tell me a little about your business and I’ll get you all the details.
4. Finally, grab my new digital book on ‘How to get a predictable sales system into your business without coming across as salesy’
Mike Brunel started mikebrunel.com after being a successful entrepreneur and founder of NRS Media. He co-founded NRS Media in Wellington, New Zealand, expanded it into a global powerhouse in media sales and training, and was eventually responsible for opening offices in London, Atlanta, Toronto, Sydney, Capetown, and Bogota. He has hired hundreds of salespeople around the world.
Well, we have a local smallgoods company that is keen to get some help on their sales.
Could I adapt 25 years of selling media, retail, and other products to this challenge?
Why not?
Over the last 18 months working alongside a great team of people we managed to grow that company and sales of sausages by 69%.
What did we do?
Kaizen- There was a phrase used by Japanese manufacturers in the ‘70s-‘80s that worked on the premise that to make their factories better they needed to have a mindset of constant and never-ending improvement.
Over time they lifted the perception of not being very good at manufacturing to the best in the world.
Think of Toyota, Sony.
What did we do with our sausage company, you may ask, to get that sort of growth?
Acquisition and retention.
Acquisition- In the winter there’s not a lot of sausages sold, so we decided that was when we would build our client base. Key sales strategies to lift potential sales into the summer.
Retention – It’s easier to sell into a client you already have, than to one you don’t. We made sure that they were appreciated and looked after.
How did we do that.
Developed a 90-day love plan.
90 days of well thought out sales plans to help bed down our relationship.
Just a simple system that works and is scalable.
If you’re exhausted with chasing the next sales, maybe even need some love, my calendars are open.
See the details below.
Sales is easy.
PLUS, whenever you are ready…here are four ways I can help you grow YOUR business.
My favourite thing to do is show you what’s working right now. It’s not as good as being a client, but it’s close.
2. Take advantage of a FREE 45-minute consultation
Need some sales support? Make an appointment, and let me take you through the past, present, and future template.
3. Work with me one-on-one
If you are wanting to take your product or service from face-to-face to virtual selling, then I have a product that may be able to help you. You can get started for as little as $250 a month. If you’re interested then email mike@mikebrunel.com and put ‘Virtual Selling’ in the subject line…tell me a little about your business and I’ll get you all the details.
4. Finally, grab my new digital book on ‘How to get a predictable sales system into your business without coming across as salesy’
Mike Brunel started mikebrunel.com after being a successful entrepreneur and founder of NRS Media. He co-founded NRS Media in Wellington, New Zealand, expanded it into a global powerhouse in media sales and training, and was eventually responsible for opening offices in London, Atlanta, Toronto, Sydney, Capetown, and Bogota. He has hired hundreds of salespeople around the world.
This week we know the situation of COVID-19 in New Zealand.
It’s no longer in the community.
There is still a lot of fear out in the community however and we need to recognise that with our clients.
Fear. What does that mean and how do we overcome it?
What is fear?
I believe reframing your mind right now is an important element to getting moving from where you are now to where you need to be.
What is another way to look at fear?
F – False
E – Evidence
A – Appearing
R – Real
Reframing you mind to think of fear as an opportunity to look at things differently will help you get in the right frame of mind.
What do we do now?
Communicate, communicate, communicate. Like real estate says location, location, location, it’s the same for you. Keep in touch as much as you can with your clients.
Compassion. Have some compassion, be understanding of many of your client’s position. Be there for them.
Connection. A lot of your clients are just getting back to normal (or the new normal). Never forget people crave connection, give it to them.
Rediscover your passion. Why do you love your product or service? When you are talking with clients make sure you show that passion.
Don’t chase the money. Chase the reason why you love what you do. In most cases, that’s probably why you got into business or sold a product or service in the first place.
Network. Get into a networking programme with folk with the same interests.
Finally, be patient, this too will pass.
PLUS, whenever you are ready…here are four ways I can help you grow YOUR business.
My favourite thing to do is show you what’s working right now. It’s not as good as being a client, but it’s close.
2. Take advantage of a FREE 45-minute consultation
Need some sales support? Make an appointment, and let me take you through the past, present, and future template.
3. Work with me one-on-one
If you are wanting to take your product or service from face-to-face to virtual selling, then I have a product that may be able to help you. You can get started for as little as $250 a month. If you’re interested then email mike@mikebrunel.com and put ‘Virtual Selling’ in the subject line…tell me a little about your business and I’ll get you all the details.
4. Finally, grab my new digital book on ‘How to get a predictable sales system into your business without coming across as salesy’
Mike Brunel started mikebrunel.com after being a successful entrepreneur and founder of NRS Media. He co-founded NRS Media in Wellington, New Zealand, expanded it into a global powerhouse in media sales and training, and was eventually responsible for opening offices in London, Atlanta, Toronto, Sydney, Capetown, and Bogota. He has hired hundreds of salespeople around the world.
A few weeks ago, I wrote an article on Coca-Cola and how they made their comeback during the Great Depression.
This week I am going to talk about Proctor & Gamble.
Soap and the power it has over us, even today.
As they came out of the Great Depression, Proctor & Gamble – as they are known today – knew that people were going to buy soap, and they were determined that if that was the case, it was them that people were going to buy it from.
They decided to invest in radio and launched a series of daily shows that told stories of the people who purchased their soap product.
These soap stories became so popular that by the late 30’s they were all over radio and pioneered the term ‘soap opera’. True story.
What could you learn as a business or salesperson?
‘Don’t do what you always done’.
Make sure when you look around, that the people next to you – not too close – demonstrate the same like-minded positive attitude as you.
Do things a little different. Don’t hide away. Learn new stuff. Join a group. Do not allow what is happening around you, define you.
Stay open to new ideas.
Why not join my group of like-minded folk that together are growing a community.
Don’t just survive – thrive. 2020 is going to be our year.
Check out the details in the link below
Mike
PLUS, whenever you are ready…here are four ways I can help you grow YOUR business.
My favourite thing to do is show you what’s working right now. It’s not as good as being a client, but it’s close.
2. Take advantage of a FREE 45-minute consultation
Need some sales support? Make an appointment, and let me take you through the past, present, and future template.
3. Work with me one-on-one
If you are wanting to take your product or service from face-to-face to virtual selling, then I have a product that may be able to help you. You can get started for as little as $250 a month. If you’re interested then email mike@mikebrunel.com and put ‘Virtual Selling’ in the subject line…tell me a little about your business and I’ll get you all the details.
4. Finally, grab my new digital book on ‘How to get a predictable sales system into your business without coming across as salesy’
Mike Brunel started mikebrunel.com after being a successful entrepreneur and founder of NRS Media. He co-founded NRS Media in Wellington, New Zealand, expanded it into a global powerhouse in media sales and training, and was eventually responsible for opening offices in London, Atlanta, Toronto, Sydney, Capetown, and Bogota. He has hired hundreds of salespeople around the world.
